Lots of young professionals are pursuing careers in the creative field. They study and work to become writers, fashion designers, video producers, and web designers. If you want to be a part of a big and established company, one of the most popular creative positions is a creative director.
Although it is quite popular, a lot of people do not really understand the responsibilities that come with the position. The job does not simply entail working during events and conceptualizing photo shoots. If this is a job you would want to have, here is a list of creative director responsibilities you have to prepare for:
1. Planning advertising strategies
A company cannot start marketing their products with just a few random ideas. Their game plan should be studied and well-implemented. The director checks what kind of ads the company should spend for, who they should hire as the endorsers, and what the advertisements will look like. He should be knowledgeable about basic design principles so he can point out the effects of using different design elements – including colors, lines, typography, etc. Knowing how to write an effective copy is also a plus.
2. Leading creative teams
Of course, the director cannot do the job alone. He needs to have a team. He takes the strategy that is approved by the major stakeholders of the company and implements it efficiently through his team. He manages them and makes sure they come up with the best outputs before their deadlines.
3. Training creative team to be accomplished professionals
As a leader, it is not enough to just manage the tasks of the creative team. He should also train them to become better at their work. Soon enough, the young minds from the team will grow from amateurs to assets to the company.
4. Communicating ideas to the team and the corporate heads
He should be able to sell the design concepts to the corporate heads or clients. He should be able to defend it and make them see why implementing the plan is beneficial for the company. If there is anything that the heads or the clients will want to change, he should relay the feedback effectively to his team.
5. Observing trends
The world’s definition of beautiful evolves very quickly, especially in the field of design, advertising, and marketing. A creative director must always stay on top of these trends and decide whether the new trend works well with his projects. This involves a lot of reading books, surfing the internet, watching the news, and frequently visiting different social media sites.
Working as a creative director can be challenging, but it is very enjoyable if you love what you are doing. It’s a job that pays well, too!
Most companies prefer their creative directors to have a degree in communications or any other creative field. You can start your career as a member of a creative team. After a few years, your good performance may be rewarded, and you’ll see yourself be promoted to the job of your dreams!